Pavan Preetham Portfolio

Hi, I'm Pavan Preetham! 👋

Product Manager @ QuestionPro | B2B SaaS | B2C Ecommerce | 4 years in PM

Building B2B SaaS, enterprise integrations, credit management infra, merchant-facing platforms, and automation systems across survey infrastructure, e-commerce, and fintech. Proven track record in launching APIs, workflow engines, large-scale integrations, and operational products serving enterprise clients globally.

Reach out to me if you're looking for your next product hire !

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I deliver user-focused solutions that drive business impact

My work

About me

activation - fintech

Improving User onboarding to increase D7 conversion

Conducted user research, developed user personas.
After analyzing the user needs I have ideated feasible solutions and designed the wireframes.
I have proposed a GTM strategy from both product & marketing perspective
I have identified the NSM & key metrics that needs to be tracked

Case study

INDmoney

User engagement

Increase DAU and Average Session length

Created a PRD to improve the DAU and average session length in a fitness tracking app.
Listed down the business & user objectives, created user personas and prioritized them using RFM (Recency-Frequency-Monetization) scoring.
Defined technical, design, functional, non-functional requirements.
Created the user flow and design using Figma.
Defined the edge cases that needs to be handled, success criteria, metrics to be measured along with frequency.

Case study

FitTrack

Breathe free by Cipla

retention

Improving DAU/MAU ratio

Created a PRD to improve the first week retention in the app
Listed down the business & user objectives, created user personas.
Proposed solutions to improve the post onboarding experience
Defined gamification and community or social features within the app to improve engagement with repetitive user activity
Leveraged technologies like AI & AR to provide a innovative and smooth experience for users
Proposed success metrics for each of the proposed solutions

Case study

new app launch

RETENTION

Sending order notifications via WhatsApp

Improving DAU/MAU ratio

Created a Technical PRD to introduce the new offering of sending WhatsApp notifications for orders for brands
Understood the challenges in current system by talking to users and defined user personas
Defined the process flow and product architecture document
Defined the Technical requirements i.e. APIs and webhooks required to retrieve order information and also variables that can be used in notifications.
Documented the WhatsApp message sending protocols and steps along with the APIs to be used.
Defined the analytics that will be shown to the brands and cases when the feature can break.

Created a PRD to improve the first week retention in the app

Listed down the business & user objectives, created user personas.
Proposed solutions to improve the post onboarding experience
Defined gamification and community or social features within the app to improve engagement with repetitive user activity
Leveraged technologies like AI & AR to provide a innovative and smooth experience for users
Proposed success metrics for each of the proposed solutions

Case study

Breathe free by Cipla

new app launch

Sending order notifications via WhatsApp

Created a Technical PRD to introduce the new offering of sending WhatsApp notifications for orders for brands
Understood the challenges in current system by talking to users and defined user personas
Defined the process flow and product architecture document
Defined the Technical requirements i.e. APIs and webhooks required to retrieve order information and also variables that can be used in notifications.
Documented the WhatsApp message sending protocols and steps along with the APIs to be used.
Defined the analytics that will be shown to the brands and cases when the feature can break.