How to build habit forming products

“𝗝𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗲𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘀𝗻'𝘁 𝗲𝗻𝗼𝘂𝗴𝗵. 𝗧𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻 𝗮𝗿𝗲 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗮𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗼𝗳 𝗺𝗶𝗻𝗱. 𝗧𝗵𝗲 𝟭𝘀𝘁 𝘁𝗼 𝗺𝗶𝗻𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻 𝘁𝘂𝗿𝗻𝘀 𝘁𝗼 𝘄𝗶𝘁𝗵 𝗹𝗶𝘁𝘁𝗹𝗲 𝗼𝗿 𝗻𝗼 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗵𝗮𝗯𝗶𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗴𝗼𝗻𝗻𝗮 𝘄𝗶𝗻.”

And how exactly can this be achieved ?
"𝑼𝒔𝒊𝒏𝒈 𝒕𝒉𝒆 𝑯𝒐𝒐𝒌 𝑴𝒐𝒅𝒆𝒍"

The hook is an experience designed to connect the user's problem to your product with enough frequency to make it a habit through successive cycles.

We need to make sure these steps occur every time they interact with our product:
𝟭.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝘀:
External triggers can be included with the help of product design internal triggers are extremely important as they are based upon people's needs (emotion, situation, routines).

• Do you know that 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 are the most powerful triggers?
➡️ Because that's when people seek comfort and the role of habit-forming product is to associate with that emotion.

𝟮.𝗔𝗰𝘁𝗶𝗼𝗻:
For any behavior b to occur we need Motivation, Ability, Trigger

𝗯= 𝗺+ 𝗮 +𝘁
Level of motivation and ability mainly determine if action will occur.

𝟯.𝗥𝗲𝘄𝗮𝗿𝗱:
We need to giive rewards that satiate users but leave them wanting more.There are essentially 3 types of rewards
.
(i) Social rewards (Followers) 📱
(ii) Information rewards (Scrolling in LinkedIn feed) 🌐
(iii) Game rewards ( Points, stars, Ranks )🎮

𝟰. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁:
They increase the likelihood of the user returning to use the product in 2 ways.

(i) Bringing back the users by something they did. Like Whatsapp msg notifications.
(ii) The more data you give or more followers, the reputation you have associated with the product the more you value the product.

Designing habit-forming products is a form of manipulation. We should be responsible enough to use these tools for good. We can help people build healthy habits to improve their life.